THEATRICAL PRODUCTION AND CONSULTING

Toby Simkin is an experienced Producer with a proven track record in production of commercial theatre and creative success internationally in the field of first class live entertainment (stage, film, concerts and events).

With over 25 years of 1st-class worldwide theatrical expertise, he has produced and managed international and local productions on all scales with or without financial involvement.

Toby is largely focused on import and export of shows between Asia and the rest of the world.  As a leader in entertainment production, he believes in leading by example, producing high quality, first-class projects.

Offering a combination of consulting services, Toby Simkin has proven expertise in (and offers) the following:

• China/Asia relations and cultural consulting
  Making sense out of the China/Asia marketplace for foreign shows wanting to tour the market, includes consulting on HOW to come into the market, HOW to tour, HOW to get paid, HOW to succeed.
• Structuring and routing tours
  Contiguous touring, not possible, or is it? With careful advance planning and a lot of liaison, yes, it’s possible to route shows to minimize or eliminate lay-off weeks, and reduce or eliminate travel/per diem costs to Producers.
• Contract and Technical Rider elements
  Asia is a region of bureaucracy, particularly China. If it's not detailed in the chopped contract, it will not be happening. First-hand experience and years of refinements provide major insight into contract writing.
• Budgeting
  You will be surprised by the rather large number of areas of expense that generally are not predicted without first-hand knowledge of the uniqueness of the Asian marketplace. There are ways to circumvent, eliminate or defer these costs.
• Production
  Imperial to Metric, English to Chinese, 1,700 seat theatre to 10,000 seat theatre, 20 skilled crew to 100 unskilled crew, high narrow proscenium to low wide proscenium, these are all common elements of differences in Production of touring shows. Lack of power, unique instrumentation, unique regulations regarding trucking, etc.. etc... A show that tours in American or Europe needs changes for Asia.
• Management services
  Without understanding the nuance and in some case polar opposite way of thinking in Asia to that of overseas will wreak havoc on shows. A general manager on Broadway cannot manage an Asian tour.
• Engaging localized touring staff & translation
  Many years and many, many tours have provided a pool of trained, skilled local crew that are able to tour with foreign shows, and understand 1st class touring needs.
• Sourcing
  Many big and small ticket items ranging from lighting, sound, scenery, props, wardrobe, effects, office supplies, packing materials, merchandise etc.. can be easily acquired in China, reducing freight costs and customs issues.
• Accounting
  Much of Asia, and all of China is still largely a cash society. Operating in this region means having access to large amounts of cash, and accounting for it accordingly. Understanding when and where you need cash (and obtaining it) is critical.
• Merchandising
  Merchandise sales are an important and highly profitable revenue stream within Asia, if done right. Manufacture locally and cheaply, sell high, and export overages back for sale overseas at even bigger profits.
• Marketing
  Controlling your brand, and consolidating your marketing is much harder than you think in Asia, where intellectual property is largely a new concept, and marketing/advertising is handled so differently from America or Europe.
• Travel and Accommodations
  Did you know that buying airline tickets and booking hotels from within Asia is substantially cheaper, with a wider selection of airlines, flights and hotels that online systems and overseas travel agents cannot access?

 

• Show development
  Live entertainment, particularly musicals, are exceedingly expensive, and therefore, must be developed with the right commercial goals in mind to appeal to a worldwide marketplace. Gone are the days of developing a show for Broadway or the West End.  Now, it's all about developing a brand and achieving worldwide interest for consumers to WANT to buy tickets.
• Investment proposal writing
  Finding the money cannot be started without first having the proper documentation prepared, utilizing industry norms and investment codes of practice.
• Engaging (or disengaging) creative teams
  Finding the right creative personnel (Directors, Designers, Composers, Authors, etc..), to maximize the quality of the entertainment, and to minimize producer frustrations and cost overruns is a critical early stage goal.
• Budgeting
  Understand investment goals, and tailoring budgets to suit a particular style or scale of show is critical when developing news works. Covering all bases without underestimating likely areas of expense is critical.
• Casting
  Identifying and engaging the RIGHT cast with the RIGHT touring company personalities for a project.
• Production
  Creating the physical production from a concept (often napkin drawings) to final product is a daunting undertaking. Toby has over 150 shows of experience.

 

Each opportunity require a different level of involvement. Toby works hard to find inspired projects to create a successful brand that can attract audiences and generate income in international markets over a long period of time.

	我们的项目
	沈途彬商务咨询（上海）有限公司为Toby先生所创建（沈途彬作为Toby先生的中文名来自1989年上海芭蕾舞团），公司将致力于把高品质的音乐剧作品引入到中国市场 同时，作为专业的演出咨询顾问公司，我们将发挥自身的优势提供专业咨询支持并帮助中国的文化艺术项目更好的推荐到海外的市场 沈途彬商务咨询有限公司（上海）作为一家合法成立的全资外资企业，为沈途彬全权所有。 在全世界范围内，作为拥有超过25年一流戏剧专家队伍的公司之一，其致力于中国，进行着一系列往返于亚欧、英国和北美的进出口项目。 Toby Simkin是一个经验丰富的制作人,他在各种演出项目(舞台剧、电影、音乐会和活动)的成功商业制作形成了良好的口碑。 一个好的制片人是所有商业、创作和制作的最高的企业人、领导者，最高权威以及最终决断者。 Toby是在娱乐制作行业的领军者。他相信以实例作为指导，通过不断的努力一定能制作出高质量一流的项目。 制作需要各方的通力合作。Toby合作的者包括有：合作制片人、投资人、导演、作者、作曲、设计师、总经理、剧院经营者、票务销售人员、技术人员、管理人员、市场营销广告人员、音家、演员和舞台剧管理者。 每一个不同的项目需要不同层面的人参与其中。Toby努力地寻找极富灵感地项目，以此来创造出一个成功的品牌项目，这个项目能吸引观众并且能在国际市场长期带来收入。 沈途彬商务咨询有限公司（上海）作为一家合法成立的全资外资企业，为沈途彬全权所有。 在全世界范围内，作为拥有超过25年一流戏剧专家队伍的公司之一，其致力于中国，进行着一系列往返于亚欧、英国和北美的进出口项目。 沈途彬商务咨询有限公司（上海）作为一家在华合法注册的有限责任公司，为沈途彬全权所有。 我们致力于娱乐业。 我们拥有世界级的经验。 我们关注中国。 我们对各个领域提供全方位的咨询、制作、建议等服务 管理: 制作方、行政和会计服务，包括但并非仅限于长期战略和日常经营，如法律、保险、帐务、报表、工资以及场地、员工、剧组的协调和演出季的安排等等。 投资提案: 建立投资方资料备忘录、编制预算和成本回收预测、订立合同。 编制预算: 初步预算和预测、每日票房和财务状况报表、现金流和投资方/制作方报告。 创意: 确定创意并订立合同 市场营销和宣传: 自始自终全面监督、指导并执行营销和宣传计划，包括设计。 制作: 制作管理服务包括雇佣剧组服务人员、与之订立合同并向其支付费用、道具服装的构想和制作、货物运输、租赁、协调装台、演出和卸台。 旅行: 宾馆和公寓住宿、空中和地面交通的协调。 票务: 检查并监督售票报告。创造营销机遇。协调团体营销并抓住团体售票机遇。 商品: 剧目和商品的创意，包括设计、印刷、生产和销售。
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