The Sound of Music on Broadway at the Martin Beck Theatre, (3/12/1998 – 6/20/1999). Produced by Hallmark Entertainment, Thomas Viertel, Steven Baruch, Richard Frankel and Jujamcyn Theaters. Directed by Susan H. Schulman; Choreographed by Michael Lichtefeld; Scenic Design by Heidi Ettinger; Costume Design by Catherine Zuber; Lighting Design by Paul Gallo; Sound Design by Tony Meola; Hair and Wig Design by Paul Huntley. Starring Rebecca Luker, Michael Siberry, Patti Cohenour, Fred Applegate, Matthew Ballinger, Andrea Bowen, Ann Brown, Patricia Conolly, Dashiell Eaves, Gina Ferrall, Natalie Hall, Martha Hawley, Ryan Hopkins, Timothy Landfield, Jeanne Lehman, Jan Maxwell, Gannon McHale, Ashley Rose Orr, Reno Roop, Tracy Alison Walsh and Sara Zelle. In addition to the internet marketing strategies for both the Broadway and national tour (starring Richard Chamberlain), I also worked with Bill Rosenfield of RCA Victor on a special behind the scenes of the making of the cast recording.
As Founder and CEO of Theatre.com and BuyBroadway.com. The pioneer in moving the Broadway industry onto the internet. What started in 1989 as a service called ShowCall via dialup BBS for members of the League of American Theatre Producers evolved onto the world wide web in 1993, and shortly after this, the vast majority of Broadway shows (starting with Victor/Victoria) and theatrical organizations followed.