For Disney Theatricals, I developed and implemented a launch campaign for Disney on Broadway for Beauty and the Beast, Elton John & Tim Rice’s AIDA and The Lion King featuring around-the-world contests and extensive guerrilla marketing to supplement their existing marketing efforts.
Separately, for Elton John & Tim Rice’s AIDA the fabulously visionary Carol Chiavetta (then Director of Marketing for Disney) and I produced the first ever video email — from Elton John (shot in his hotel room), to introduce AIDA to Disney fans and AMEX cardholders.
As Founder and CEO of Theatre.com and BuyBroadway.com. The pioneer in moving the Broadway industry onto the internet. What started in 1989 as a service called ShowCall via dialup BBS for members of the League of American Theatre Producers evolved onto the world wide web in 1993, and shortly after this, the vast majority of Broadway shows (starting with Victor/Victoria) and theatrical organizations followed.